Karlie Kloss for EXPRESS
As the Lead Creative Producer for the two-year partnership between EXPRESS and Karlie Kloss, it was my responsibility to delve deep into the contractual nuances to ensure alignment with the brand strategy and agreement obligations. I used this as a guided principle to meticulously manage content execution and ambassador approvals.
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Stephen Curry for EXPRESS
At the onset of his groundbreaking basketball career, EXPRESS introduced Stephen Curry as the first male Brand Ambassador, launching in Spring 2014 with a series of integrated marketing and advertising campaigns.
In my role as Lead Creative Producer and chief intermediary between Stephen’s team and EXPRESS, I cultivated a strong rapport with his team that led to more opportunities to capture authentic content with Stephen. I even had the privilege of styling him in EXPRESS for all press engagements during the 2014 NBA All Star Game in New York City. This experience further cemented the successful brand partnership.
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