Fall 2022 Product Launch

Continuing the momentum from its inaugural brand campaign, SPANX unveiled its Fall 2022 seasonal collection with a renewed creative approach.  As the Creative Services Leader, my responsibilities went beyond orchestrating the brand strategy and execution of this product launch. It was crucial for me to infuse the same vibrant energy and enthusiasm from our four-day shoot into the work of the internal copy and graphic design teams, ensuring captivating customer-facing content.